美餐网创始人赵骁:从母校起步 移动产品没社交

时间 : 14-09-30 栏目 : 企业管理, 行业动态 作者 : noway 评论 : 0 点击 : 409 次

2012年02月27日09:37

 文/何峰(微博

你是否常有这样一些困惑?当你翻出一沓外卖菜单,却不知道到底该挑哪一张?打开某家美食网站或应用,选择好餐厅,准备订餐时,你却不清楚这家餐厅都有什么菜品?甚至你终于是下单了,却迟迟不见送餐员叩响你的房间。

 美餐网截图

美餐网试图解决这一烦恼。它的slogan是“附近的外卖详细菜单”。用户打开网站后,即可在地图模式下,基于所在地点,选择附近提供外卖服务的餐厅。而在餐厅页面,除了提供菜单详情外,也会显示外卖时间,是否有送餐费,起送金额,以及送餐距离等信息,一应俱全。用户在线或电话下单后,餐厅依靠自有的送餐体系提供服务。而且用户还能追踪订单进度,甚至还可以催餐。

美餐网目前已覆盖北京、天津和广州三个城市超过16000家餐厅,提供150万道外卖美食。

80后赵骁与另一位创始人徐杨在去年年初创建了这家网站,起初却只是为了解决公司团队叫外卖的困扰。

 美餐网创始人赵骁和徐杨

2010年6月,赵骁在做一个微博相关项目,团队每天泡在办公室,也不外出吃饭,收集了一堆外卖单,但使用起来不方便,就把外卖信息排版后放入内部Wiki系统,还配上刺激食欲的图,定期更新。这个数据库也成为美餐网的雏形。

当再次创业时,赵骁和团队一起选择了订餐网站。

种子用户从何而来?中国传媒大学新闻学硕士毕业的他,选择了从母校开始。“最初覆盖中国传媒大学区域,也是我们办公室附近,针对周边进行了小规模的宣传,就开始产生了种子用户,前100位用户,至今仍在使用美餐网下单。”他回忆道。

至于网站运作模式,他表示,“我们提供多种方式,供商家接收订单。为商家安装终端设备是其中之一,还包括Web端后台,短信等手段。”在商业模式上,网站依据平台上生成的每笔订单,向商家收取10%至20%的佣金,但对用户免费。

从北京做起的美餐网,目前已覆盖到了天津和广州二个城市,即将开通深圳。赵骁称,对于本地生活服务发达的上海,在积累好其他城市后,最后考虑开通。而经过一年多发展,据他透露,使用过美餐网订餐的用户近一万人。在他看来,尽管网站流量在上升,但提高用户的订餐成功率仍是未来的一个重要目标。

小有名气的美餐网在最近也得到了风投的青睐。2月16日,美餐网对外宣布获得来自徐小平真格基金及九合创投基金的联合投资。赵骁称,之所以能快速获得融资,是因为投资人在自己投资的一家公司开会时,看到有员工在使用美餐网订餐,于是对美餐网产生了兴趣。美餐网没有对外披露具体金额。但有传闻称是数百万元,赵骁未予以否认,但他希望把更多精力放在产品上。

“本月会推出iPhone移动客户端,最近在忙此事。”他表示,将秉持最简洁的产品思路,没有社交,没有发现。“要知道自己在做什么。”他相当坚决地表示,“具体讲,就是定位你的位置,提供你周边的外卖餐厅,提供餐厅的详细菜单,可以直接手机下单,可以随时追踪了解订单的处理进度。”

美餐网团队一共10人,其中4人负责产品。他表示,与国内同类产品以及国外订餐网站Grubhu相比,美餐网将会是市场上最舒服的订餐APP。

 

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