关于餐饮行业的一些感悟

时间 : 14-12-10 栏目 : 企业管理, 行业动态 作者 : noway 评论 : 0 点击 : 313 次

        快三十了,虽然算不上吃货,自觉得和餐饮这行还蛮有渊源的,打小时候就给在武汉火车站开餐馆的亲情看店,差点走丢,后来上学的寒暑假都会在亲戚家的餐馆打工,做过服务员,做过传菜员,下过厨房打过荷,收过账、凌晨蹲点去批发市场采购菜品,招过暑期工(至今还记得,学妹地板上两颗牙齿印),当过会计,查过账,发过工资,为没有一款合适的餐饮管理系统,来北京,从此走上了码农的不归路。跳了几次槽,却跟了被团购浪潮给拍死而再次创业并且还是已餐饮行业为入口的老板三年多,每天围着点菜、收银、打印机修bug。十多年的餐馆关门了,创业公司却挣扎这活了下来。仔细想想,也算是在这个行业混了好多年。没看过什么餐饮类的书籍报告,也没有研究过互联网上关于餐饮的数据,只是这工作中思索的一些感悟。
       1.兴新餐饮服务企业正在兴起,传统餐饮管理软件公司在没落。移动互联网的这股风正在吹,被吹起来的猪到处都是,坚守传统思维方式的虎豹慢慢退出,尤其是在IT行业,表现的更加明显。话有点说大了,还是扯扯餐饮这个行业。打着移动互联网旗帜的餐饮服务企业正在逐渐兴起,从开始由卖概念,到卖半成品,从团购一夜情低粘度的线上导流,到移动设备铺入的大数据采集,从简单的店面菜品信息推广,到移动设备折扣优惠信息的推送。兴新餐饮类服务公司,借着移动互联网的风,由浅到深的渗入,借着传统pc餐饮管理系统餐饮服务企业正像被温水煮着的青蛙。
       2.兴新餐饮企业偷偷赚钱,传统餐饮企业为人力和店铺成本发愁。店铺成本高,人力成本增加,花钱却招不到小妹,这是传统餐饮企业将面临的几大难题,如果不抓紧时间转型将被迫因成本增加利润减少而关门。中国经济水平的提升,人口结构的变化,教育水平的提高,新生带不愿意也用能力不去从事低收入的苦力活,城乡发展不平衡,导致房地产过热,门面租金过高,反腐倡廉,灰色吃喝减少,消费人群的变更,传统营业收入减少。另外一面,接触到移动互联网信息的餐饮企业,借助移动互联网这股风,推广自己的特色,减少店面投资,减少人力,偷偷的数着钱。
       3.中产阶层的崛起,餐饮消费结构正在发生变化。个人觉得正向快餐外卖类和特色聚餐类分化。经常可以看见一些有特色的餐饮店门口排着长对,门口一堆等餐的人嗑着瓜子,玩着手机聊着天;一些快餐店一时间爆满,人流涌入涌出。
      4.快餐外卖行业是新型餐饮服务器的突破点。传统餐饮企业,已经后续将分化出来特色聚餐类型餐饮企业很难通过一套产业服务软件去标准化,一套餐饮服务软件很难去满足千奇百怪特个性特色上的需求。这之所以那么多传统餐饮服务企业,花了7、8年的甚至更长的时间也没能够发展成淘宝一样的产品,而在移动互联网网刮风的时候,新型餐饮企业服务软件却能轻而易举的渗透进来,新型餐饮服务企业也面临这同样问题。然而,快餐外卖行业却相对比较容易去标准化,快餐不用特意去满足消费者个性话的体验,而是要快速解决周边商业区写字楼里一时间下班人口涌入的消费问题。新型餐饮服务企业提供的效率提升,优惠营销方案,将很快的发挥到作用。
      5.有远见的兴新餐饮服务企业将走软硬件结合的道路,而且是重服务而轻硬件。硬件设备的作用是用来采集客情数据,汇总到云端,通过大数据去做精准营销。只有服务而没有硬件的兴新餐饮服务企业不足以形成闭环,数据的深度也不足以满足餐饮企业对消费者的管理和控制,也满足不了消费者对消费的需求。

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